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So Many Magazines … So Little Time?
Who wants easy, unlimited access to thousands of publications? You might not, but millions of other people do, apparently. And the crowd is getting ready to increase more, most likely. As if there...
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The world of social media: Facebook here, there and everywhere.
If you think that Facebook has a hammerlock on social media across the world … you’re not off by much. Social media strategist Vincenzo Cosenza publishes a periodic world map of social networks in...
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Banner Ads Turn 20 This Year …
… But who really wants to celebrate? Celebrating in the geriatric ward: The online banner ad turns 20. It might come as a surprise to some, but the online banner ad is 20 years old this year. In...
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Social media and marketing: Is the honeymoon over?
It’s no secret that companies large and small have been putting significant energy into social media marketing and networking in recent years. It’s happened for a variety of reasons – not least as a...
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What’s the Latest Forecast on U.S. Ad Spending?
Most observers agree that 2015 will be a decent-or-better year for ad spending. But how will it break down by media segment? Industry and market forecasting firm Strategy Analytics has just released...
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Google and the multi-billion dollar pay-per-click money tree.
It’s no secret that Google has been trying to diversify its revenue stream away from clickthrough advertising, which historically has accounted for the overwhelming majority of its income. How else to...
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Banking on Facebook: The social media giant makes its first moves into the...
Recently, I blogged about how Google’s efforts to expand its business activities beyond pay-per-click advertising — thereby diversifying its revenue stream — haven’t borne much fruit. In 2011, ~96% of...
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What are the latest trends in the popularity of different marketing...
The DMA’s 2015 Response Rate Report provides answers. Periodically, the Direct Marketing Association conducts field research to take the pulse of marketers and the various channels they’re employing to...
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CPR for Marketers? Marketing principles expand well beyond the 4 Ps.
In the world of business, we do like our checklists and bullet points. It’s part of an impulse to distill ideas and principles down to their essence … and to promote efficiency in whatever we do. It’s...
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The needle finally moves in changing TV viewership habits.
Despite the many changes we’ve seen in the way people can consume media today, one thing that has remained pretty consistent has been the dynamics of TV viewership. Things have taken so long to evolve,...
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Criptext: When a recall actually looks pretty good.
I doubt there are many of us in business who have never inadvertently sent an e-mail to the wrong person … or sent a message before it was fully complete … or forgot to include an attachment. In such...
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(Still) Too Much Irritating Online Advertising
Time was, the online experience was blissfully free of annoying advertising. (Of course, that was back in the very early days of the Internet.) Then things got pretty bad pretty quickly, as publishers...
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Amazon turns the page on yet another publishing maxim.
The publishing industry’s “primary disruptor” will start paying authors based on pages read, not e-books purchased. Beginning next month, Amazon is ushering in its next big change in the world of...
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… And then there were two: Facebook is nipping at YouTube’s heels.
Facebook “grows up great” to challenge YouTube for video supremacy online. Only few years ago, YouTube was pretty much the only game in town when it came to online video. And Facebook wasn’t even in...
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TV’s Disappearing Act
Television viewing among 18- to 24-year-olds reaches its lowest level yet. The latest figures from Nielsen are quite telling: The decline in TV watching by younger viewers is continuing – and it’s...
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The mouse that roared: Smartphones take on bigger screens – and they’re winning.
The key takeaway message from MarketLive’s latest e-commerce statistics is that smartphones are where the go-go action is in e-commerce. If there’s any lingering doubt that smartphones are really on...
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Google businesses: One big star and a bunch of perpetual understudies?
Alphabet or no Alphabet, when it comes to anything beyond its core search and display advertising business, Google’s performance is pretty ‘meh.’ Here’s an interesting news byte: Morgan Stanley...
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Magazine readership preferences confirm the continued primacy of print.
In my line of work, I receive many magazines and other publications covering not only the marketing and advertising field, but also the industries and markets of our corporate clients. Every time one...
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Social media data mining: Garbage-in, garbage-out?
It’s human nature for people to strive for the most flattering public persona … while confining the “true reality” only to those who have the opportunity (or misfortune) to see them in their most...
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Six years on … and the U.S. ad economy is still in recession?
Two reports from advertising research sources released in the past month reveal that the advertising field doesn’t appear to be rebounding in strongly – at least not to same degree as the economy as a...
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